BRANDING & COMMUNICATIONS

Positioning
How do you stand out from the competition? We work with you to flesh-out a point of differentiation. Positioning is partly common sense and partly a creative process. We provide both parts.

Messaging
What's the key point you want potential clients to grasp? We help you craft a poignant message. Messaging has a secondary target: your internal team. They too need to know what your products stand for. It's part of our total communications approach.

Advertising
What's the image of your brand? We make the position and message working together. MantraMarketing's experts in creative development can put together a world-class campaign that builds awareness and generates inquiries.

Media
Our media experts help you target key publications by industry, readers and editorial content. An ongoing relationship with the media is critical to getting editorial coverage.

Trade Journals
Give your company valuable marketing exposure - get editorial coverage and get a chance to say what your company stands for. We write well-honed success stories crafted specifically for your industry's key publications. This ready-made content helps trade journals fulfill their editorial needs while raising awareness of your company.

Online Marketing
Whether it's advertising on industry-wide portals, developing attention-grabbing banners or getting your company listed on the major search engines, our teams can meld online content with your overall marketing message.

Website
Keep your site up-to-date and make your web site work harder for you. We can improve the content, graphics and layout so your site provides the image you want to portray. Most company websites lie fallow because few people within the organization have the technical ability to update the content, or the company ends up relying on its already busy IT staff. A data-driven website makes it simple to change text and images without any special technology or skills. A data-driven site can also be modified to capture inquiries into a database and can even be part of your order tracking system.